Jen started her passion in fish keeping when she was 10 with a guppy tank. This quickly led to her trying her first saltwater tank and from there, she was hooked. The excitement about fish keeping and saltwater tanks continued into high school when she founded New Wave Aquaria in 1997.

Starting with servicing customers tanks out of her garage, Jen quickly built a reputation in the fish keeping hobby. After several years of success building and maintaining customers' dream tanks, she decided to open a physical retail location in 2016.